The Travel Strategist Global Social Media Consultancy

The Travel Strategist

Founded 2007 in by noted industry social media consultant and blogger Steven Frischling, The Travel Strategist is a global social media consultancy that specializes in the research, development and implementation of social media strategy  for across a broad spectrum of industries including airline, aerospace, travel, photography, human resources, consumer goods, legal and health care.

The Travel Strategist · +1(646)530-8327 US · +44(0)7092 384045 EU ·

Success Stories

  • Developed niche interactive community growth and sustainability market strategies
  • Co-authored a groundbreaking airline global social media marketing white paper report used by 50+ airlines
  • Created and executed multi-platform global social media strategies for global travel & aerospace companies
  • Developed direct engagement social media strategies for CRM, including the  monetization of Twitter for global travel companies
  • Developed, executed and managed social commerce and social media strategies from inception through deployment
  • Social media engagement campaigns leveraging Radian6, Jive, SocialGo, HootSuite & SproutSocial platforms
  • Strengthened the global social media presence for Air France-KLM, Europe’s largest airline, under the KLM brand, by creating and deploying a global audience Beta-Blog and creating and implementing a global social media seek-&-engage concept for direct customer contact
  • Co-Developed a unique global social media strategy for Bombardier Aerospace to engage the passengers of their customers. This concept allows a “business-to-customers’-customers” flow of communication to aid Bombardier’s customers in supporting their end users
  • Developed a total emerging media strategy for Kenya Airways. Research of the strategies for Kenya Airways focused on mobile solutions due to limited access to the internet in the region and the rapidly increasing use of smart phones in Africa
  • Created and executed interactive passenger attraction campaign for Oasis Hong Kong Airlines to further airline branding and exceed the footprint of traditional marketing campaigns
  • Co-Host of weekly Travelers Night In (#TNI) Twitter Chat, the largest and oldest weekly Travel Chat on Twitter
  • Work with major global travel brand sponsors, including American Express, Hyatt Hotels, National Car Rental, Sandals Resorts, Hilton Hotels, to build their social media brand reach and engagement
  • Created content based strategies to leverage the full benefit of micro-blogging as a real-time sales channel
  • Developed  end-to-end support solutions for unifying multiple internal departments within large organizations

Global Social Media